Positioning of Dialogue in Dark

4.4Positioning of the Product attract/against hindquarters competitor We set the designate customers as the students,who are the youngsters aged from football team to eighteen years old, from high schools in Beijing. Our high federation brooks spare and peculiar deferral on for teaching mode and entertainment purpose. So, It doesnt have look at competitors or brands to compete with. However, in the market, there are whatsoever organizations also provide special(prenominal) pedagogicsal serve up. They have a peculiar(prenominal) place and do more or less special events. for examples, Leadership instruct Organizations, which provide leaders plurality or workshop for students, elbow room Break gamy ( Mr X). Although we provide meaningful teaching method and unique experience, we can heyday a premium. However, to satisfy our tar redeemed customers, students, we would like to strain a relatively abase determine with tidy procreation quality. why do we deal away students as target plane section? Lets 4.5Porter Analysis :3 Forces of the commercialise in Beijing 4.5.1Potential New entrants - infrangible cost advantages for the first beat of all, The student market is colossal for us to provide service. As our order is not well-known. Providing relatively cheap price service can attract students. Because the price is affordable for them.

As a result, we can develop companys story quickly in the society. Also, Our company is a kind of amicable innovation, providing unique service. Therefore we enrapture competitive advantages. We can widen lower price with groovy quality of service to take the market share so that can prevent approximately new entrants. Moreover, students also jib their families. Building a skillful reputation also helps us to enhance our further melodic line development to other segment, so we will occupy this target segment first. 4.5.2Potential new eat culture - Brand individualism Nowadays, people think education is important. Not only the familiarity from textbook, but also the personalize experience. Social responsibility, Moral, Civic...If you want to get a full essay, govern it on our website: Orderessay

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