Coca Cola In India Case Study

Coca-Cola India On disdainful 5th, the Center for Science and Environment (CSE), issued a press disembarrass stating that 12 major soft delight brands sold in or around Delhi contain a lethal mixture of pesticide residues. The Pollution Monitoring Laboratory (PML) of CSE conducted canvasss from April to revered and discovered that tout ensemble the samples of Pepsi Co. and Coca-Cola showed to contain pesticide residue that surpasses globular standards by 30-36 times. The pesticide residue was also discovered to contain lindane, DDT, malathion, and chlorpyrifos, which argon all known to cause scum bagcer, birth defects, equipment casualty to nervous and procreative systems, and severe disruption of the immune system. after hearing the results of the tests, the Indian government banned all Pepsi and Coca-Cola products in Parliament and unconditional investigations were conducted by state governments. Following the release of the tale by CSE, the Coca-Cola stock dr opped $5 dollars from $55 to $50. The repercussion from the CSE results caused Pepsi to file a petition with the high court to altercate the credibility of the tests conducted by CSE, even though CSE claimed they followed standard procedures.

A day afterwards CSEs press release, Pepsi and Coca-Cola banded together in a press conference and questioned the validity of CSEs results, reminding the public that PML is an unauthorised laboratory. Pepsi and Coca-Cola stated that PMLs results were not agreeable with their own individual accredited laboratory test results, which prove no obtrusive pesticides. Coca-Cola India is run by Sanjiv Gupta, who is the President and CEO, and employs 7,000 Indian Citizens. Gupta released a stat! ement saying that the allegations made by CSE are serious and can damage image and reputation of the bon ton and that legal activeness will be taken if this continues. out-of-pocket to the damage of CSEs accusations, Pepsi and Coca-Cola launched campaigns reassure the Indian public plentiful page advertisements and statements and test results...If you want to get a expert essay, order it on our website: OrderEssay.net

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