Marketing

Marketing The Brand/Product: 1.Attributes: The attributes be the products primary characteristics, both physical and functional. They are what the consumer might recognize first well the product through the five senses. The physical attributes are what displace the product what it is. They are scent, texture, package, contents, variety and price. The functional attributes are shown by how the products work. They include sun protection, moisture for the skin and an attractive promotion. 2. Benefits: Benefits are what the actual product attributes can do for the consumer.

It is impor false topazt to exceed these benefits different from the controversys. Eac h physical attribute possesses certain benefits that play the consumers wants. The scent of our product is what makes our practical application so different. none of our competition brands have a scented sun tan lotion on the market that is targeted at our segment; the hardly other(a) is Coppertone Kids varieties (5). Our lotion comes in a ve...If you want to get a full essay, order it on our website: OrderEssay.net

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