Product Life Cycle

Introduction Stage During the introduction stage, the primary polish is to move over a market and build primary acquire for the reaping class. * harvest-feast- superstar point of intersection * equipment casualty- Generally high. In some looks a penetration set strategy is used and introductory prices argon set let out to gain market make out rapidly. * scattering - Distribution is selective and scattered as the profligate commences implementation of the distribution plan. * furtherance - Promotion is aimed at structure station awareness. Samples or trial incentives whitethorn be direct toward early adopters. The introductory advance also is intended to induce potential resellers to carry the product. harvest Stage During the growth stage, the goal is to gain consumer preference and increase sales. The selling mix may be modified as follows: * Product - New product features and packaging options; improvement of product quality. * Price - Maintained at a high level if demand is high, or rock-bottom to capture additional customers. * Distribution - Distribution becomes more intensive. great deal discounts are minimal if resellers show a strong bear on in the product. * Promotion - Increased advert to build brand preference.

Dec bill Stage During the decline phase, the company in general has three options: * Maintain the product in hopes that competitors willing exit. concentrate costs and find new uses for the product. * Harvest it, reducing merchandising support and coasting along until no more call in great deal be made. * Discontinue the product when no more profit can be made or there is a successor product. The ! marketing mix may be modified as follows: * Product - The number of products in the product line may be reduced. Rejuvenate endure products to make them come out new again. In this case there is only unmatched product. * Price - The price may be lowered to compensate inventory of any give up product. The may be maintained for continued products serving a niche market. *...If you want to add a full essay, range it on our website: OrderEssay.net

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